Wednesday, September 18, 2019
Rochester Business Plan Essay -- essays research papers fc
A Marketing Plan to Retain Rochester’s Youth      Rochester’s 18-28 year old population has been leaving this city in mass amounts. This is common knowledge, and our plan is targeted towards the target audience in efforts to keep them here for a longer duration of time.      We feel that there are several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and city of Rochester to see the diversity and unique options that our area provides. This will alleviate the negative stigma held by the 18-28 demographic by bringing to their attention the ample business and recreational opportunities available. We seek to build a stronger sense of community through interactions with businesses, local marketing campaigns, and more effective communication with this demographic.      With our creative and influential ideas we intend to retain Rochester’s young adults so that the city will flourish with a new generation of hope. 1. Current Situation                              page 2 2. Target Audience                              3 3. SWOT 5 4. Trends                                   6 5. Benchmark Cities                              7 6. Evidence                                    9               7. Marketing Objectives and Goals              &... ...nbsp; $97,470     $126,080     $146,102 Mass Transit     10.50%     36.70%     3.30%     1.80%     2.80% Bike/Walk     9.00%     11.10%     4.10%     4.60%     5.70% Sunny Days     170     207     171     217     213 Source: www.bestplaces.net                    Works Cited www.bestplaces.net www.cincinnati.com www.ci.rochester.com www.detnews.com www.dol.gov www.Menshealth.com NYSDOL-http://64.106.160.140:8080/lmi/index.html www.pittsburghlive.com http://www.rbj.net/PDF_Files/AnnualEst.pdf www.retainthebrains.com Mills, James Edward. â€Å"Magnet Aims To Keep Young Professionals In Madison.†Wisconsin State Journal, July 2004. http://www.madison.com
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