Public Relations Essay Example | Topics and Well Written Essays - 1750 words

Public Relations - Essay ExampleCommunication in the business, industry, and incorporate world is paramount. It is an attribute of openness and accountability (Pride et al 2011242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent communication leads to lose of credibility in the world market. This in turn results to tremendous lose of financial gains due to lost orders. The public relations should therefore tense to do their best to when crises set in (Curtin et al 201028). This curtain call entrust explore the public crisis in Toyota Company. First, the research will seek to solicit the role of a leader in management of crisis in a corporate. Second, the research will look at the alternatives in which the Toyota manager could have minimised the crisis before it happened. Third, the paper will highlight the roles of internal communication to achieve efficiency in a corporate. The p aper will finally examine the effects of long crisis to reputation of and success of organisation. The Role of a Leader in Managing Crises Crises are unavoidable in organisations, businesses, or corporate. This striking change has detrimental effects to a corporate or an organisation. It is a situation when an organisation or a corporate finds itself under uncalled for scrutiny because of its doings or that of its staff. Crises may happen gradually or abruptly because of laxity of individuals or an organisation. Product meddling may plunge an organisation into deep disaster (Johnst iodine & Zawadi 2009143). Toyota Company experienced a crisis back in the year 2009. The president and chief operating officer of that time Katsuaki Watanabe was overthrown in presence of 400 Toyota workers. The reason to expel the CEO was the poor performance of the Companys cars. The matter was in the public domain courtesy of media conjectures. This was after(prenominal) the lack of appropriate commu nication with the public. His successor, Mr. Toyoda failed to rescue the company from criticism that had widely spread. Toyoda was hesitant to respond to the media amidst increase criticism (Bensinger and Ralph, 2010). When the situation exacerbated, Toyoda made appearances in the press to quell the increasing vilification. However, this was a late incumbrance of the CEO because the matter was out of the hand. There was poor communication between the Toyota Company in one hand and the media, and public on the other hand. This was a total failure of the top management to address properly the customer concerns. The crisis raised serious concerns about the role of a leader in managing crises. In times of crisis, the leaders of organizations should take immediate measures to minimise or stop any detrimental effects. The leadership ought to strive to solve it internally before it gets out to the public domains. The organization should take necessary steps to recall of its product that display unworthiness as soon as possible. This aims to restore customers confidence to the organization. This punctuality to address the public is very essential for maintaining a strong touch with customers (Smith 201125). It avoids unsolicited speculations that may stem from the public. For instance, a company deals with manufacturing of drilling machines can recall it or provide the after sale good when it develops mechanical problems. This swift strategy helps to rectify the inefficiencies in the machines. In this way, the company maintains its brand in the war-ridden market. Second, the leadership of organisation should assume responsibility. This does not matter whether the crises emanates from the company or from outside. It calls for the organisation to agree that it was its faulty. The