Report 2 Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Report 2 - Research composition ExampleThe average income level of individuals in the preservation had been recorded to increase substantially but collectible to the recent recession the growth of the income level has slowed down considerably (Euromonitor International, Country Factfile). However, French mousse is patently a frequently available reaping in the marketplace of France. Its high availability in flex decreases its cost of purchase with minimum influence of the income level enjoyed by the creation of the market. 2. Age The total population in the economy of France comprises a majority of young people, i.e. belonging to the age group of 15 to 64 old age covering almost 64.7% of the total population. The people aged between 0 to 14 old age comprise around 18.5% of the total population while the age group of over 65 years captures almost 16.8% of the population (CIA, France). Due to the fact that French mousse is stated to have a Brobdingnagian amount of calorie, it is most likely that health conscious people will tend to avoid overwhelming the product at a large proportion. On the similar context, French mousse locoweed be delivered to any of the age group as a beverage. Moreover, there is no age limit for the uptake of the product. Thereby, the market segmentation should be based on the preferences of the customers rather than their age group, as the product crumb be consumed by consumers belonging to any and every age group. 3. Gender The total population of the economy of France comprises a sex ratio of 0.96 male(s)/female on an average basis (CIA, France). However, to be related with the market segmentation of French mousse, the product can be consumed by both males and females irrespective of their gender. In opposite words, gender does not have a strong influence on the market potential of French mousse and thus can be ignored while determining the target market. 4. Geography The geographics of France comprises of five major cities in terms of population and urbanization, namely, Paris, Marseille-Aix-en-Provence, Lyon, Lille, and Nice-Cannes. The urbanization rate in the economy is evaluate to 85% according to the latest available data (as on 2010), which is also recorded to increase by 1% annually (CIA, France). Therefore, the target market of French mousse shall be focused on the urban markets of the economy, as it comprises of the majority of the population. Moreover, as it is quite likely that people residing in urban areas will ingest stronger preference for the products, such as French mousse and targeting the urban markets shall be highly beneficial. 5. Usage The afoot(predicate) statistics depict that the economy of France has witnessed a downfall in the growth of the consumer spending on food subsequently the recent economic downturn. Conversely, the average consumer expenditure on food figures is around US$ 1,422 monthly (i.e. Consumer expense on Food (US$ Million)/Population = (179,782.5/63,197 ,000) x 1,000,000 = US$ 2,844.78/12 = US $1,422). With reference to the above findings it can be stated that as the expenditure of the population is decreasing it is quite likely that the preference for expensive beverages will also decrease in turn. Therefore, it will be highly beneficial to market the product at a low price targeting the group of people who possess stronger preference for the product. 6. Other Considering the other factors of the French economy, it can be stated that the social aspects have a strong inf